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HubSpot pricing 2026. Plans, costs and hidden fees.

What HubSpot costs, plan by plan, and what you'll pay once add-ons and usage fees are counted. Every figure links to the page it came from.

Lowest paid plan
Freeup to 2 users. Paid seats: see their pricing page
How it's billed
Per seat, plus $0.50 per AI resolution
Free plan
Yes, up to 2 users
Prices checked
October 30, 2026on hubspot.com/pricing/service
Every HubSpot planWhat you'll actually payA cheaper option

HubSpot plans and prices

3 prices as HubSpot's own site lists them, with the billing basis. Plans we couldn't confirm are left out.

HubSpot plans with price, billing basis, source and date checked
PlanPriceBilling and what's includedSource
Free$0up to 2 users, live chat with HubSpot brandinghubspot.com/pricing/serviceChecked October 23, 2026
Service Hub Professional$90per seat / mo committed annually ($100 otherwise), plus a one-time $1,500 onboarding feehubspot.com/pricing/serviceChecked October 30, 2026
Customer Agent (AI)$0.50per resolution; needs Professional or Enterprisehubspot.com/products/artificial-intelligence/ai-customer-service-agentChecked October 23, 2026

Free plan or trial

Free for up to 2 users, no credit card required.

As HubSpot's pricing page states it, checked October 30, 2026.

How HubSpot bills

Per seat, plus $0.50 per AI resolution

What you'll actually pay

The headline price is rarely the bill. Here's what HubSpot adds on top, quoted from its pricing page, and a month priced out.

Worked example

Customer Agent, 250 resolutions

HubSpot's AI Customer Agent resolves 250 conversations a month. It needs Service Hub Professional or Enterprise.

Customer Agent, 250 resolutions$0.50 per resolution
$125
Totalper month, for the AI alone, plus the extras below
From $125

Plus: Seats on Professional, which we couldn't confirm for every region, and a one-time $1,500 onboarding fee for Professional.

HubSpot counts a Customer Agent resolution when the AI helped and the conversation wasn't handed to a human for 72 hours.

The same volume on ChatBento (our product)

Hobby$8 a month

2,000 AI messages / month, AI answers included, no seats or per-resolution fees.

An illustration from HubSpot's published prices, not a quote. Most examples use the same month: 500 conversations, about 2 AI replies each, 2 people on the team, and the AI resolving half the conversations. Sources: hubspot.com/products/artificial-intelligence/ai-customer-service-agent, hubspot.com/pricing/service.

On top of the plan price

  • We couldn't confirm the per-seat prices HubSpot shows for Starter, Professional and Enterprise in every region, so check its pricing page. Professional and Enterprise also carry a required one-time onboarding fee ($1,500 and $3,500). Source
  • HubSpot counts a Customer Agent resolution when the AI helped and the conversation wasn't handed to a human for 72 hours. Source

Price your own volume with the chatbot cost calculator, or see how HubSpot fits among 15 tools in the AI chatbot pricing guide.

Is HubSpot worth it?

HubSpot is a live chat and help desk tool, so its price pays for a support team's toolkit. Whether that's worth it depends on how much of it you'd use.

What the money buys

Worth it if

  • You already run sales or marketing in HubSpot and want every chat on the contact's CRM record.
  • You need ticketing, SLAs and a knowledge base alongside chat.
  • Two people answering live chat for free is all you need, and you don't need AI answers.
  • You want the AI agent on email, WhatsApp and Messenger too, and per-resolution pricing suits your volume.

Harder to justify if

  • Only one or two people would use it, and you'd rather not pay for each seat.
  • You want one predictable bill, without the usage-based charges listed above.
  • You mainly need AI answers on your website, which ChatBento does from $8 a month.

A cheaper option: ChatBento

ChatBento is our product. It's an AI chatbot for your website: it learns from your pages and Q&As, answers visitors around the clock, captures leads and emails you when a person is needed. One flat monthly price, AI included, no seats. Its lowest paid plan is $8 a month; HubSpot's starts at $90.

  • Free

    $0/mo

    • 50 AI messages / month
    • Train on up to 50 pages
    • Free forever, no card

  • Hobby

    $8/mo

    • 2,000 AI messages / month
    • 1 chatbot
    • Train on up to 200 pages

  • Standard

    $30/mo

    • 10,000 AI messages / month
    • 3 chatbots
    • Train on up to 2,000 pages

  • Pro

    $100/mo

    • 40,000 AI messages / month
    • 10 chatbots
    • Train on up to 10,000 pages

To be clear about the trade-off: ChatBento doesn't have these, which HubSpot lists: live chat inbox for your team; WhatsApp, Messenger and other channels; native integrations; help desk ticketing.

See it on your own site first.

Enter your website and ChatBento reads it in about a minute. Free plan forever, no card.

ChatBento vs HubSpot, feature by featureChatBento pricing

HubSpot pricing. Questions, answered.

How much does HubSpot cost in 2026?

HubSpot lists Free: $0, up to 2 users, live chat with HubSpot branding; Service Hub Professional: $90, per seat / mo committed annually ($100 otherwise), plus a one-time $1,500 onboarding fee; Customer Agent (AI): $0.50, per resolution; needs Professional or Enterprise. Prices checked October 30, 2026 on HubSpot's own site.

Does HubSpot have a free plan or trial?

Free for up to 2 users, no credit card required. ChatBento has a free plan with 50 AI messages a month that doesn't expire, and needs no card.

Does HubSpot charge extra for AI or usage?

We couldn't confirm the per-seat prices HubSpot shows for Starter, Professional and Enterprise in every region, so check its pricing page. Professional and Enterprise also carry a required one-time onboarding fee ($1,500 and $3,500). HubSpot counts a Customer Agent resolution when the AI helped and the conversation wasn't handed to a human for 72 hours.

What will I actually pay for HubSpot?

It depends on volume. One example: HubSpot's AI Customer Agent resolves 250 conversations a month. It needs Service Hub Professional or Enterprise. By HubSpot's published prices that comes to at least $125 a month, for the AI alone, plus seats on Professional, which we couldn't confirm for every region, and a one-time $1,500 onboarding fee for Professional. The same volume on ChatBento's Hobby plan is $8 a month.

Is HubSpot worth the price?

It can be, if you already run sales or marketing in HubSpot and want every chat on the contact's CRM record. It also earns its price if you need ticketing, SLAs and a knowledge base alongside chat. If you mainly want AI answers on your website, you'd be paying for more than you use.

What is a cheaper alternative to HubSpot?

ChatBento, an AI chatbot for your website that learns from your pages and Q&As, captures leads and hands off to you by email. It has a free plan with 50 AI messages a month, then $8, $30 or $100 a month, with no seats or per-resolution fees. It doesn't yet cover everything HubSpot lists: live chat inbox for your team; WhatsApp, Messenger and other channels; native integrations; help desk ticketing.

What similar tools cost

All comparisonsAll alternatives

HubSpot is a trademark of its owner; ChatBento is not affiliated with or endorsed by HubSpot. Prices are from HubSpot's own website and change often, so confirm on their pricing page before you buy.

Sources, checked October 30, 2026: hubspot.com/pricing/service, hubspot.com/products/artificial-intelligence/ai-customer-service-agent

HubSpot starts at $90. ChatBento starts at $8.

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