AI chatbot for coaches.
Most people on a coach's site want three things before they book: what working together looks like, what a package costs, and whether you're the right coach for their situation. A chatbot trained on your services, about and FAQ pages answers those at any hour and sends ready prospects to your discovery call link, so your calendar fills with people who already understand how you work.
14 days free, then a free plan or from $8 a month. No card required.
Visitor: Do you work with people leaving teaching for a corporate job?
Chatbot: Yes. Career changers are most of Dana's clients, including many former teachers moving into training, HR and project roles. Her Career Pivot package covers clarifying your direction, repositioning your resume and LinkedIn, and interview prep.
Services page
Visitor: How does the package work?
Chatbot: It's eight 60-minute Zoom sessions over three months, with email support between sessions and a review of your resume and LinkedIn profile. It's $1,800, or three monthly payments of $625. The first step is a free 20-minute discovery call to check it's a good fit.
Career Pivot package page
Visitor: Honestly I've been really low lately and I don't know if I can keep going.
Chatbot: I'm sorry you're feeling this way, and I'm glad you said something. Coaching isn't a substitute for mental health support: if you're in the US, you can call or text 988 any time to reach the Suicide and Crisis Lifeline, and if you're in danger right now, call 911. I'm also passing this conversation to Dana so she can reach out to you personally.
Human handoff
Powered by ChatBento
12 questions customers ask coaches
The questions coaches hear most. Copy them as a Q&A template, add your answers, and the chatbot answers them in your words.
- 1Is the discovery call free, and how long is it?
- 2How many sessions are in your three-month package?
- 3Are sessions on Zoom, by phone or in person?
- 4Do you work with people changing careers in their 40s?
- 5What's the difference between coaching and therapy?
- 6Can my employer pay for coaching, and do you invoice companies?
- 7Do you offer single sessions, or only packages?
- 8Do you help with resumes, LinkedIn and interview prep?
- 9Do you coach founders on leadership and managing a growing team?
- 10Can I message you between sessions?
- 11Are you ICF credentialed?
- 12What happens if I need to reschedule a session?
Set it up in four steps
- 1
Point it at your website
Enter your site's address and ChatBento reads your pages. For coaches, make sure these are on the site or added as docs:
- Services and package pages: what's included, length, format and price
- About page: your background, credentials and who you work with
- Discovery call page with your scheduling link
- FAQ page, including how coaching differs from therapy
- Policies: rescheduling, cancellations, payment plans and refunds
- Testimonials and client stories you're happy for the chatbot to reference
- 2
Answer the 12 questions
Copy the questions above, paste them into ChatBento as Q&As and write your answers. These are what visitors ask first, so a clear answer here covers most chats.
- 3
Set the greeting and handoff
Add the email that receives handoffs and a greeting that sets expectations, for example: “Hi! Curious about working together? Ask me about packages, sessions or booking a free discovery call.”
- 4
Paste one line on your Squarespace site
Many solo coaches build their own sites on Squarespace and link out to a scheduling tool for calls. The install guide shows where the snippet goes.
Install on Squarespace
What it answers, and what it hands to you
Hand these to a person
The chatbot collects the visitor's name and email or phone, then sends you the whole conversation.
- Anyone in distress or crisis: the chatbot gives a crisis line and hands the conversation to you
- Questions about whether coaching fits a situation that needs your judgment
- Corporate and employer-sponsored coaching inquiries
- Existing clients rescheduling, pausing or asking for a refund
- Requests for a custom package
Coaching is not therapy
The chatbot explains what coaching is and isn't; it never offers mental health advice, diagnosis or crisis counseling. If someone mentions self-harm, suicide or being in danger, it gives a crisis line, such as 988 in the US, and emergency services, then hands the conversation to you. It also shouldn't promise outcomes like a new job, a promotion or a revenue figure.
This is general guidance, not legal advice. ChatBento answers only from the content you give it, and says so when it doesn't know.
Which plan fits coaches
Typical volume: 50 to 300 AI replies a month. A solo coach with 1,000 to 3,000 site visits a month, where 2 to 4% of visitors open the chat and ask two or three questions each.
Start on the Free plan (50 messages a month) to try it, then move up when the chat gets busy.
Coaches questions. Answered.
Can the chatbot book discovery calls?
It doesn't book into your calendar itself. It links to your scheduling page when a visitor is ready, or collects their name, email and a good time to talk so you can reach out.
What happens if someone shares something serious, like feeling hopeless?
Train it to recognize that coaching isn't the right help in that moment: it shares a crisis line and the emergency number, and hands the conversation to you. It never tries to counsel anyone.
Will it sound like me?
It answers from your own pages, so it picks up how you describe your process and who you work with. Write the greeting in your voice, and make it clear visitors are chatting with an assistant, not with you directly.
How much does an AI chatbot for coaches cost?
ChatBento has a Free plan with 50 AI messages a month, then Hobby at $8/month (2,000 messages), Standard at $30/month (10,000 messages), Pro at $100/month (40,000 messages). At typical volume for coaches, 50 to 300 AI replies a month, Hobby at $8/month covers it. Every account starts with a 14-day free trial, no card required.
Related industries
- AI chatbot for online course creators“Is the course self-paced, or are there live sessions I have to attend?”
- AI chatbot for yoga and pilates studios“I've never done yoga. Which class should I start with?”
- AI chatbot for recruiting agencies“Is the senior accountant role still open, and is it hybrid?”
Use cases for coaches
- Lead captureTurn website questions into leads. An AI chatbot answers from your content, then collects a name, email and note when a visitor wants follow-up, and emails you the lead with the full conversation.
- Booking and appointment questionsAnswer questions about availability, prices, cancellations and what to bring before visitors book. An AI chatbot trained on your site replies 24/7 and points people to your booking page.
Terms to know
Answer visitors while you're closed. Free to start, then from $8 a month.
14-day free trial. No card required.