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First response time (FRT)

Also called FRT, First reply time

First response time (FRT) is the time between a customer contacting support and receiving the first reply from a person or system. It is usually reported as an average or median across conversations. Automated acknowledgements are often excluded so that FRT reflects the first meaningful response to the question.

Example

A customer emails at 9:00 and gets an answer at 13:00, an FRT of four hours; a chatbot answering in five seconds has an FRT of five seconds.

Why it matters for a website chatbot

Visitors comparing businesses often go with whoever answers first. A chatbot brings FRT to seconds at any hour. With ChatBento, the questions it can't answer become handoff emails, so also track how quickly your team replies to those.

See it in practice: After-hours support

Further reading

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