FAQ page
Also called Frequently asked questions
An FAQ page lists frequently asked questions about a business, product or topic, each followed by a short answer. It lets visitors find common answers without contacting anyone, and clear question-and-answer formatting also makes the content easy for search engines and AI answer engines to understand and quote.
Example
A dental clinic's FAQ page answers whether it accepts new patients, which insurance it takes and what to do in an emergency.
Why it matters for a website chatbot
FAQ pages answer the questions you expected; visitors ask many you didn't. ChatBento learns your FAQ page along with the rest of your site, and lets you add exact Q&As for answers that must be worded precisely.
See it in practice: FAQ automation
Related terms
- Self-serviceSelf-service in customer support means giving customers the tools to find answers and solve problems on their own, without contacting staff. Common examples are help centers, FAQ pages, community forums, account portals and chatbots. Many customers prefer it for simple questions because it's available at any hour and needs no waiting.
- Answer engine optimization (AEO)Answer engine optimization (AEO) is the practice of structuring web content so AI answer engines, such as ChatGPT, Perplexity and Google AI Overviews, can find, understand and cite it. It favors direct answers near the top of a page, clear headings, accurate facts, structured data and pages that crawlers can read.
- Help centerA help center is a section of a website, or a separate site, that collects support articles, guides and answers to common questions, usually organized by topic and searchable. Customers use it to solve problems themselves, and support teams link to its articles when replying, so the same answers stay consistent.
- Quick repliesQuick replies are clickable buttons in a chat window that offer ready-made questions or answers, so users can tap instead of typing. They're used to start conversations, guide people toward common topics and make chat easier on mobile. Users can usually still type their own message instead.